"I have given into the spirit of fine art after 20+ years as a marketer."
It's taken a while to really understand, but finally, I have realized that the creation of Fine Art is what defines me and allows my soul to connect to the world in a way that enriches life!
With a career of over 20 years in marketing, I understand that it's a tactical approach to creating awareness. With the help of technology, tracking the results has improved, but business owners need to realize marketing is not a substitution for a sales team, it's only a process which allows a sales team to do their job.
Surprisingly, most small business owners don't realize that to effectively employ marketing tactics you not only need to pay a professional, you need a media budget for the professional to work with.